Web Design - You get what you pay for!
Web design is no different to any other service you might expect to procure for your business…you get what you pay for. If one company is offering what appears to be exactly the same product as another but is £2000 cheaper, is it really the same product? You might think, well a website is a website isn’t it? This is flawed logic because there are lots of varying facets to make up what becomes a website. There are two main elements that make up what you will be paying for when having a website designed. The first is the design.
A reputable Web Design Company will have in house professional designers who will be trained in using design software packages such as Photoshop and Quark. They will allocate specific time for the design which will include initial ideas about how the new site will look. The design will be bespoke, and not built using a template used for other clients. You’ll invariably find with cheap web design companies that they may use a template…which means many of the sites look very similar. This is because it saves time and money.
The next action will be the development. This is where paying for a professional web design company will be very beneficial because the site will be coded in a search engine friendly manner and will adhere to accessibility standards and guidelines. A reputable web design company will also ensure that the site has SEO attributes such as a sitemap and readable URL’s. A poorly designed and coded website will cost you in terms of customer acquisition and will also make any future promotion such as SEO more expensive as you will have to pay to get the site SEO friendly.
You may also need to make changes to the layout to improve usability. In short, paying for cheap web design is a false economy.
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