Social Networking: Benefits for Internet Marketers

Platforms that offer social networking and online social bookmarking are more popular now than ever. Yet, it’s difficult to determine which is right for you because it would be hard to try all of them. That’s why so many Internet users find reviews of these type of sites so helpful. When reading the reviews, however, you may find that beauty is in the eye of the beholder. Some people would fight for their social media choices to the bitter end. That’s probably because the site they fell in love with is one of the few they tried and they invested all their time without further research. Some of those who are emphatic about their choice don’t even know the difference between business networking, social bookmarking sites or sites that offer online social networking just for fun. Many are not aware that there are also online social networking sites, like Capazoo, that use micropayments to incentivize users to visit the site and promote it to others.

Many social media users aren’t aware of the variations between one form of online social networking and another because there is a lot of cross-over in the platforms. For example, HubPages can be used for business or pleasure. Thousands of user-created free Ning networking communities have sprung up all over the Internet, such as New Energy Network. These sites are really where the rubber hits the road when it comes to social networks because they’re completely user-driven and allow focused conversations surrounding people’s interests. Communities focused on niches, such as book readers, abound. Online social networking sites , like Shelfari have book reviews and other features created just for people who love to read. Another powerful form of online networking is social bookmarking, which has become a standard for people who work and play on the Web. Social bookmarking sites like del.icio.us allow people to save their favorite bookmarks so they can access them online any time. This platform type is also great for people who conduct searches, because keyword tagging is allowed The ability to use keyword tagging also is of value to Web marketers, because backlinks result from the use of bookmarks. A single social bookmarking link isn’t that meaningful but in aggregate, they matter. And with sites such as Digg, if a URL is posted on one of these bookmarking sites that has good pagerank, it can often achieve high search engine rankings if the keywords were researched and the listing was entered correctly.

Social media boundaries become even less defined on sites like Yahoo Buzz, which are set up for both social networking and social bookmarking. These sites are used for bookmarking but they also have legions of people who frequent them for marketing or socializing. Business and personal contacts galore are just waiting to be discovered on these sites and links posted to these social networking platforms sometimes rank well in the search engines. Tremendous benefits such as these are the reason people who make their livings online love online social media sites.


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November 27, 2009 | Filed Under Internet and Businesses Online

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