Search Engines Marketing Article: First in a series
You can’t have success on the Internet without traffic. For your Web site, blog, e-mail or advertisement to generate any response or activity, people need to see it.
To paraphrase a philosophical question, if you build the world’s best Web site and nobody sees it, is it really there? You can verify it’s there by going to the URL. But the information you published is not getting out if you’re the only one doing that.
As someone reading this search engines marketing article, you likely have an interest in learning how to increase your Internet audience. How do we know? Well, it is not an accident that you came upon this article. It has been engineered, crafted and optimized so that it will show up in places on the World Wide Web that people who have an interest in this topic are looking. This practice is commonly known as search engine optimization, or SEO. It is performed on articles, Web pages and Web sites. This article is the first in a series which will shed some light on SEO, which you can do yourself with some basic knowledge of Web interfaces and software.
There are numerous facets to search engine optimization, which we will cover in this series of articles and then package them together in a step-by-step guide when we’ve reached the end. We invite you to bookmark this site and follow this series in the coming days and weeks.
We’ll start with the steps necessary to craft search engines marketing articles:
Determine the “keyword phrase” for which you want to optimize the article. The keyword phrase is the word or words that people will be seeking information on under which your article will appear in search engines and elsewhere. The exact keyword phrase should appear in the article at least once for every 100 words. Don’t make the mistake of thinking it has to appear exactly in the position of every 100th word. This article is optimized for the keyword phrase “search engines marketing,” and therefore the phrase appears at least six times in this article because the article has more than 500 words. You need a ratio of at least one instance of the keyword phrase for every 100 words, or about 1 percent. The 1 percent is a key measurement in the algorithms search engines use to determine the worthiness of an article to be ranked highly.
We suggest using your word processor’s word count tool to get an accurate number of words in the article. When done, check the number of words. This article consists of more than 500 words. The number of keyword occurrences must be one more than the number of hundred words (in this case, “5″). So, we made sure there were at least six instances of the phrase search engines marketing (including the title). One or two more wouldn’t hurt, but you don’t want to make your content read comically or unintelligibly to do so.
Next time, we’ll examine the importance of using hyperlinks within the search engines marketing article to SEO other Web sites that are important to you.
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