3 Tips to Optimizing Website Content For Ranking In The Search Engines
Effective internet marketers know that you not only need a site, but one that ranks well.This means more exposure, which in the end means more sales.
This article presents 3 big tips for optimizing website content for ranking in the search engines.
1. Unique Content - Many people use clone sites.Search engines are identifying these sites to rank them lower.The search engines want you to give value to the web, not just clutter it up.You want to provide a site that has good unique content.
Think about it like this: If you’re choosing between 100 sites that look the same and the one site that is different and unique, which one are you going to choose?The one that looks different is going to stick out and rank better.Take some time to think through the design of your site. It might take longer to do this, but in the end it will pay off.
2. Good keywords – Many internet marketers know that it’s all about the keywords. You can make a good site, but if it does not have the right keywords, it won’t rank well.So how do you get these keywords? There are many free tools out there, including one by Google.
There are also many pay sites that can tell you how popular a keyword is. Generally, you want to find keywords that have a high enough number of monthly searches, but a low number of competitors.Keywords should get 200+ monthly searches, but have 10,000 or less competitors.It’s good to find maybe 20-30 of these.
3. Website Structure – Once you have your keywords, what do you do with them? Well, search engines use something called “spiders” that visit your site and take information from it. Your goal is to make it easy for the spider to extract the relevant information on your site.
You can do this by using a keyword rich title.Use one of your best keywords in the title. If you want to use more than one, separate them using “|”.Only use 2-3 keywords. Choose the best ones and let that be the title to your site.
You can also use meta and robots tags. Meta tags go in the header of your site, and its also a place where you can put keywords that are relevant to your site. Don’t overdo it, though, because the search engines will think you’re keyword stuffing, which will hurt you.
The robots tag basically gives permission to the search engine spiders to search your site.Use “meta name=”robots” content=”all” to have the spiders spider your site.
This article presented 3 tips for optimizing website content for ranking in the search engines.Use these tools and you can build ranking, boost traffic, and make a lot of money!
Was this article helpful? If you did, then take a look at other step-by-step tutorials here: http://www.CouchPotatoDollars.com
The author, Dean Lee. currently operates a successful internet marketing business using the steps he learned in the Maverick Money Makers VIP Club. To learn more visit http://www.CouchPotatoDollars.com
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